A CRM and sales operations audit that finds where revenue leaks.
A paid, fixed-scope Diagnostic for founder-led teams that know growth feels messy but do not want another vague recommendation deck. Two weeks, fixed scope. A real roadmap at the end, across demand and operations.
What gets reviewed
We look at the whole motion, from how demand is created down to how delivery is handed off:
- Demand and channel mix. Where leads come from, in what proportion, and what each is actually worth.
- Lead source attribution. Whether you can trace revenue back to the channel that produced it.
- Messaging and conversion above the funnel. What you say, who you say it to, and whether it converts.
- Sales workflow. Where steps actually break.
- CRM and pipeline. Stages, fields, and rules, and whether they reflect how sales really works.
- Follow-up logic. Where it depends on memory.
- Handoffs. Between selling, follow-up, and delivery.
- Reporting. Whether the numbers you see are the numbers you need.
- Ownership. Where it is unclear who runs what.
What you get
- A current-state map of the full motion.
- A leakage diagnosis: where revenue, time, and trust are lost.
- A demand audit: channel mix, attribution gaps, conversion gaps, messaging gaps.
- A KPI gap review: the numbers you should see weekly and cannot.
- An AI Opportunity Map: which workflows to automate, which to AI-assist, which to defer, and which to leave alone.
- A prioritized 90-day roadmap.
- An executive readout, walked through with you.
- When scope allows, one small proof-of-concept build.
What happens after the Diagnostic
The Diagnostic ends with a roadmap you own. Three paths follow from there, and the engagement is built to support all three:
- You move into a Build with us. The roadmap becomes the scope, and the systems get built in the stack you already use.
- You run the roadmap with your own team. It is written to be executed without us, with the sequence, the owners, and the dependencies spelled out.
- You stop here. The audit can surface a priority that a systems build would not solve, and knowing that in two weeks is a result worth having.
Why the Diagnostic is paid
We do a short fit call for free. The Diagnostic itself is paid, on purpose. A free audit produces a free opinion. A paid Diagnostic produces real stakeholder interviews, a real review of your demand, systems, and reporting, and a roadmap you own. It also filters for buyers who are serious about fixing the problem.
Scope boundaries
One revenue motion. Up to three stakeholder interviews. Review of your demand sources, CRM, and reporting. One readout. No implementation unless explicitly defined as a small proof-of-concept. Clear scope protects the quality of the diagnosis.
Engagement
Fixed scope. Two weeks. The price is fixed before the work starts, and it is meant to be checked against what the audit finds. The recurring leaks in a founder-led motion are leads that never got a second contact, channels nobody can trace revenue back to, deals that stall in a handoff, and reporting that lands too late to act on. On the fit call we size the ones that apply to you against the cost of the engagement, so the return case is one you can check yourself. We send a written estimate after the fit call, so the scope and price are clear before any work starts.
Questions about the Diagnostic
Stop guessing where the problem is.
Start with a free fit call. If the Diagnostic is the right next step, we will scope it on the spot.